Search engine optimization, or SEO, is something that everyone should care about. This is especially true for bloggers, web marketers, or for anyone that owns a brand or business on the internet. Even organizations can benefit from learning more about good SEO practices. SEO helps your brand or website rank higher in search results.
This means that you can draw more traffic and interest to your website if you just change it to fit SEO standards. And SEO is not that difficult either, as most SEO practices are pretty simple to follow. If you care about success on the internet, you should care about SEO.