These past months of 2012 have undergone several changes in the SEO industry. Those websites that had been enjoying their rank in Google’s search engine result had drastically changed. Especially those websites that had been doing black hat techniques drove to the lowest rank if not demoted. Google had been strictly implemented their rules and had been diligently updating their algorithm. Panda and Penguin had been a huge antagonist for every webmaster.
There had been a lot of rumours about the death of SEO however it was proven wrong. It has continued to grow and together with it is social ranking factor. Social Media Optimization had been the biggest trend in terms of search engine ranking. Most search engines had been adopting this trend for quite some time especially Google and most websites had adapted this change. Here are some steps given by Lazarus Hunt:
First on the list is a keyword specific domain name. This is when you choose a specific keyword that is relevant or the exact search engine keywords. It will ensure that the keywords will directly lead to your site. The keyword domain name tells that search engine bots to what a site is all about. The domain name is also the link that will point your website on the search engine result page. Another is keyword research and optimal on-site distribution. It is important that you will not miss out on your keywords for it will result in lack of traffic or sub-standard traffic. Google offers keyword research tools that help any webmaster in obtaining the right keywords for your site.
URL Optimization had been one of the most important factors that should be put on emphasis. Google gave a 125-page guideline on human URL raters. These are the few important scoring factors for the rating:
- User intent and page utility
- Query interpretation
- Specificity of the query and landing page
- Timelines of the informational need of the query to evaluate whether recent content is necessary
Another also is making sure that the content is original and not duplicate with free flowing language. This had been put emphasis on any article. Overly keyword stuffed articles are totally a no-no. Any article should be for human consumption making sure that the language written is free flowing. Though duplicate penalty had been cleared by Google in their blog, it is still has an effect on the rankings if the content are duplicated or copied.
And lastly, link building through directory submission has been one of the most effective techniques in search engine optimization. Building sites on websites that has high page rank helps for a better ranking in the search engine.
The changes in the algorithm had put a remarkable outcome in the SEO industry. These changes will continue to prosper and the webmaster will continue to find ways in making sure that their website will be on the coveted spot in search engine result.