As we read articles over the net, we usually see a portion where we can leave or post a comment. Have you ever wondered why they always do that? If your layman you will basically think that they put such portion in order for the reader to give their opinions with regards to the article. It can also be a device wherein they can ask question regarding the topic that you have discussed or explained. Well to be honest that is what I also thought it was.

Moving on, as I was searching around for any updates in the SEO industry. I usually visit SEOmoz.org where I usually read blogs about the recent changes that is taking place and any random ideas that has something to do with SEO (of course!). As I was looking around I happened to stumble upon Jacob Klein’s blog entitled “How to Get More Comments on your Article”. I have learned that posting of comment can or may contribute to the freshness rate of the article that you made. The number of comments may also have a direct correlation on the ranking of your page (take note of the word “may”). The way I understand the freshness and relevance of a particular article may increase traffic through a higher number of visitors.

Also, Klein puts a little emphasis that Google also utilizes these comments on the relevance of the keywords in the search results. Look at the picture below and how Klein explained:

“The highlighted text isn’t an actual copy of the page itself. It’s from one of the comments towards the bottom of the page. Google has determined that this page is relevant to the query in part because of a comment that includes text that the webmaster hadn’t even thought to include on the page. Would the page have ranked without the comment? Possibly; but to me, an example like this shows that Google clearly uses comments to help determine page relevance in a competitive space where most competing pages look startlingly similar, you’re going to need any edge you can get.”

 This is evident that those comments posted in your blog will really give a big contribution and importance in your search engine results. This has really something to do that Google is making the whole search engine to be a source of relevant information and a place where people (not bots) will have a real conversation. Well, if so happen that it is really like then that is good news for the users. Well they should be the one to be pleased anyway since.

Now if you are a writer and you have paid so much effort in your writing try commenting on others work too they might return the favor and end benefiting from each other.

Source: http://www.seomoz.org/blog/how-to-get-more-comments-on-your-articles