As you know, there are a lot of changes that had happened in the SEO industry. Gone are the days when massive hocus-focus link building can be an expressway to be on the top rank of the search engine results. For some crying over a spilled is not helpful. What they have decided is to identify new strategies and techniques to withstand the quality control classifying ability of Panda and the thematic link sniffing filter power of Penguin that would result to demote websites that has excessive inbound anchor text for example unnatural link signals.

For a certain period Google algorithm updates almost erase the SEO industry due to these Panda and Penguin situation. But as you can see SEO is a very adaptive in nature and most the experts in this field are creative enough to find ways on how to survive these changes.

And Google had been helpful enough to be handing webmaster tools to know what and where should you start working on.

In a way, these changes actually mean that we have to be ethical and follow guidelines for us to gain our rank. For now, it is no longer about the links we build but how do we promote our site. It is classy to know that a website gained its rank due to an organic way. There are no shortcuts for any site to be on the top page. You have to a big deal of hard work in a legitimate way. They also emphasized the use of relevant content that is not bombarded with so many keywords that it seems not made for human consumption anymore.

Going back to my point that it is not solely about links anymore but how we promote our website. Everything else in this Industry is thinking varied ways to step up and cope up with this tougher arena. Apparently, to compete with everyone else you have to learn to create the proper ways in promoting your campaign. The first thing you have to learn is the proper usage of keywords. There are a lot of power tools available in the market for finding the proper and saleable keywords. You have to be sure that you know the time frame for the ranking of your site. The second thing to know is that using those identified keywords makes relevant contents that drive traffic for your link. And lastly, understand the nature of the social media sites, the RSS directories or press release sources. This is your vehicle for legitimate traffic.

Search Engine Optimization is still equally important, it isn’t dead. However, Google puts emphasis on the relevant content that is for the consumption of human beings and not for the search ranking system. Otherwise, it will defeat the main purpose of the Internet which is to be a source of knowledge.

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”