The month of August has been a whirlwind adventure for the SEO in terms of Google updates. Several Webmaster tools have emerged that includes PageRank updates and Site Speeding Updates. And of course, both Panda and Penguin algorithm updates are continuously scrutinized websites to optimize its capacity to crawl and index sites. Most SEO’s have been very busy in catching up the changes and updates for this month.
The busiest month of the year so far has not yet ended but there are too many changes that most Webmasters need to cope up. Well if we looked at the brighter side of it, most of the updates are tools to show and to help the site owners know how to have a better ranking in Google and also for those who had been demoted will recover their reputation in the eyes of Google. However, Panda and Penguin were becoming more efficient in their usual job. The anti-spamming ability has been developed for Penguin, so for those who has been spamming on Google, you better watch out. Well, that isn’t a bad news for those creating legitimate and natural linking it will somehow help since your efforts will finally be paid off.
Google has also been strict in copyright ownership for this month. They had been serious about demoting the pages of those sites that are suggested in not having copyrighted content. Those that didn’t follow will have their page on the lower if not the lowest rank. They wanted to ensure the authenticity of every site and of course the legitimacy, which is very important.
Another recent update is that they have noticed that most SEO experts had been checking their blog more often than checking their URL, Google has realized it’s time for them to lend a hand to the webmasters through the latest “Search Queries feature in Webmaster tools”. This would help Webmaster knows what had caused the sudden drop or sudden growth of their site.
They also have given guides and tips in website testing and how does it affect your PageRank in Google search result. Those had been properly and further discussed in the Official Central Webmaster Blog. They also gave URL parameters to be guided on how to be more efficient in helping Google to crawl your site.
SEO experts had been so busy understanding the changes that occurred. It is always better to lead the game though if they knew the concept of these changes first then they will be heading further first. Well it is the goal of every SEO experts and webmasters to make their website favorable in Google. To be on the first page of the search result, if not dominate the whole page, will the biggest achievement for every SEO.